A rewired content-centric would be faster at giving us what we want
A growing number of researchers think it’s time to rewire the Internet. A fundamentally new approach could better serve the streaming video, nonstop connectivity, and sizable downloads that users have...
View ArticleBrands must build their own media empires
If your company doesn’t have the above model in place a year from now, you may regret it. You’ve probably felt it for some time, but now the roadmap is becoming clear—companies must build their own...
View ArticleInformation is more credible when there are photos too – even if the photos...
A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text!...
View ArticleTED’s success owes to their openness
WHEN it started in 1984, the TED conference (an abbreviation of “Technology, Entertainment, Design”) brought together a few hundred people in California. It has since grown into a global craze. It will...
View ArticleThree ways that we get information online
If there was a time-lapse video chronicling how humans have shared and received news information throughout history, the transcript of that video would go something like this: Chest-thumping. Hand...
View ArticleOpen University makes content available through apps
U.K.-based distance learning university, theOpen University, is developing a series of apps to deliver undergraduate course materials to students’ smartphones and tablet devices, starting next year....
View ArticleCoke’s corporate site is more like a news and entertainment site
Today, November 12th, The Coca-Cola Company launches a new corporate Web site. Notice that it looks more like a news and entertainment site than a corporate Web site. Navigation leads to “Stories,”...
View ArticleThe evolution of digital display: content-based monetisation
I’ve been following John Battelle’s thinking on the future of digital display. Earlier this year he wrote a long post on the so-called ‘death of display’, the rumours of which have been greatly...
View ArticleExplaining the popularity of consuming content more than once
Sales of television show DVDs have exploded over the past few years. But why do viewers shell out so much cash for what are essentially reruns? A study in the August issue of the Journal of Consumer...
View ArticleLessons from the Rolling Stones about branding
The Rolling Stones will stream the last performance of their One More Shot tour tonight via Pay-Per-View. Conservatively estimated to be their 41st tour, not counting endless small or local shows like...
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